Glamavida Update

For those of you that have been following our blog posts and facebook page you will know that the co-founders of Glamavida Leanne Moss & Elly Van Os have been engaged in individual projects in recent months. While in Europe and Asia have been exposed to many new and inspiring things.

After careful consideration we have now taken the decision to both go our separate ways and start our own independent projects and therefore neither of us will be continuing to operate under the brand ‘Glamavida’.

We have had a wonderful experience setting up Glamavida together and have both learned a lot from each other, and we thank you all for your support and for being a part of it. We hope you will continue to show us the same support as we start our own projects. 

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Para aquellos ustedes que han estado siguiendo nuestro blog y página de Facebook saben que nosotras las Co-Fundadoras de Glamavida Leanne Moss y Elly Van Os hemos estado ocupadas en proyectos individuales durante estos últimos meses. Estando en Europa y Asia hemos estado expuestas a muchas cosas nuevas e inspiradoras.

Después de una cuidadosa consideración hemos tomado la decisión de que ambas vamos a tomar caminos separados y a empezar proyectos independientes, por lo tanto ninguna de nosotras va a continuar operando bajo la marca 'Glamavida'.

Hemos tenido una experiencia maravillosa creando Glamavida y ambas hemos aprendido mucho, gracias a todos por su apoyo y por ser parte de esto. Esperamos que nos sigan y que nos muestren el mismo apoyo que nos han mostrado siempre a medida que comenzamos nuestros proyectos individuales.

Glamavida

Leanne Moss  & Elly Van Os

Reporting from the fashion metropolis of Singapore

For those of you that do not know, I am now living in Singapore and so I am reporting to you all from over here amongst this modern metropolis of style and fashion.

Last week, my friend Sabrina (the exotic combination of Suisse/Philippino) invited me to an exclusive fashion show here in Singapore so of course, I didn’t hesitate to accept as I am here to experience new and exciting inspirations from the fashion scene of South East Asia.

The name of the show was Guild by Grey Goose – it was their first event in Singapore and they chose the fabulous location The White Rabbit, which is an old church converted into a restaurant.

In total there were three designers presenting their collections:
NOCTURNAL by Reshan Melwani
WYKIDD and Jade Swee 
TIME TAKEN TO MAKE A DRESS by Letitia Phay

While each of these designers brought something different to the night, a common vein brought them together as each brand designed an exclusive Grey Goose inspired dress. NOCTURAL’s design was a black leather top, with a flowy skirt (very rock chic). WYKIDD’s design was a beautiful white gown. While, TIME TAKEN TO MAKE A DRESS’s design was a  sheer long black dress (very vampy in style). Each of the designers donated the dresses for an auction with proceeds going to The UN Women Committee of Singapore.

I was most taken by NOCTUNAL, I felt the designs in her collection were the most modern, girlie and cohesive. While NOCTURNAL was flowy and  feminine with a dash of bling, WYKIDD (men’s wear brand) took on the challenge of a very solid presentation of women’s fashion and TIME TAKEN TO MAKE A DRESS brought more of a bold look, incorporating a lot of black, open backs and a 'dare to wear' style.

As always, no matter where you are, “Come Bien, Compra Bien, Viste Bien, Siéntete Bien".

Keep following our blog for all the latest updates on fashion and event from around the world... I am off to find more fashion inspiration from this amazing corner of the world!

Elly

Glamavida attends London Fashion Weekend for inspiration!

This summer, whilst in London I made a point of visiting as many top fashion events as I could, to get inspiration and ideas to bring back to Panama to take our Glamavida events to another level.

Amongst the events I visited, one of the best was London Fashion Weekend in Somerset House.

This event run by the British Fashion Council is a unique event showcasing top fashion brands, independent designers and boutiques and being in London it is of course considered to be at the forefront of fashion and THE place to shop for something unique.

Highlights included: 

Vintage

Vodafone London Fashion Weekend and Wayne Hemingway joined forces to create a truly exceptional area. With live music, vintage concierge, vintage photo booths, dressing up and carefully selected vintage dealers. If you have always wanted to take the plunge into vintage but never had the chance then this was your perfect opportunity.

The Shoe Studio

With shoe designers such as Atalanta Weller, David Wyatt, Finsk, French Sole, Michael Lewis and Rosemary Twang, you were in for a real treat this season. I wanted to buy so many shoes but couldn’t fit them in my suitcase back to Panama! 

Boutique Street

This year was the launch of ‘Boutique Street’ – a fab new hub of London’s hottest boutiques including KJ’s Laundry, Pipa, Infusion, Winter Kate & House of Harlow boutique plus many more. Designers sold in this area included American Retro, Alice & Olivia, Hudson, Folk, Humanoid, Rebecca Taylor & Tucker.

Something for the boys

This year boyfriends and husbands were encouraged to come, not only to buy their women lots of treats and enjoy a lunch on the terrace, but there was also some dedicated men’s designers at the event including DKNY Jeans, Elizabeth Lau, Bolongaro Trevor and Designer Studio Mens… so he can keep himself busy while you shop and get pampered :)

The Weekend Boutique

In association with The Fashion Retail Academy, this year they launched The Weekend Boutique.  Here you could shop for designer bargains from amazing British designers such as Holly Fulton, Body AMR, Liz Black and Louise Dalton.

The Weekend Retreat

After I had shopped till I dropped, visited the catwalk and sipped champagne in the VIP Chambord area, I made my way over to The Retreat and booked myself in for a mani/pedi, a brow shape and a relaxing massage to totally top off my day of fashion perfection! 

Watch out for some great ideas straight from London to be incorporated into our next Glamavida on December 14th. More information coming soon or email me leanne@glamavida.com

Keeping up with the trends in London

After Glamavida (Vol.3) I had always planned to spend the summer in Europe, to travel, to feel inspired, to see new things and hopefully bring some new ideas to the next event we do. When Elly told me she was going to spend the summer in Milan studying Fashion Business in Marangoni she inspired me to look into courses myself and being from London my first choice was to look into the short courses they offered at London College of Fashion as it is a world renowned fashion institution and based right in the heart of London, one of the thriving fashion capitals in the world.

After reviewing a lot of different options, I finally settled on the following three short courses, ranging from 2-5 days each course.

Introduction to Fashion Show Production

Here I learned about all the many stages involved in producing a fashion show from casting models, selecting the right music, lighting and set design and the fine art of co-ordination between designers, models, stylists, hair and make-up.

Creative Brand Management

This course helped me understand how brands are built, managed and evaluated from a creative point of view. I learned about integration and the importance of creativity in fashion branding and how to communicate and understand brands from a visual perspective. This practical course exposed me to innovative brand marketing campaigns in the fashion world.

Introduction to the Fashion Media Business

This course helped me understand the different job roles which come together to create a successful fashion image. Including understanding of the fashion calendar, marketing and advertising for fashion and beauty, the role of PR and journalism, creation of press releases and editorial and fashion forecasting.

The great thing about short courses at LCF is that each course is taught by industry professionals who are considered as some of the top people in their fields within the fashion world. These interactive and creative courses left me feeling completely inspired and ready to take the fashion world by storm and I had so many new ideas I felt ready to burst with this renewed enthusiasm. Each course was full of international students who had travelled from places including Columbia, Brazil, China, Germany, France, in fact I was the only British person in the room!! I learned a great deal but most importantly I learned practical advice and tips on how to network, how to promote yourself and how to spot an opportunity and turn it into something, which we all agreed was very important if you are to succeed in this fast-paced and highly competitive industry.

Elly and I are now planning the next Glamavida and I’m excited to see how all this combined inspiration and new ideas will be incorporated into the event to take Glamavida to the next level. Watch this space for news on the next event in December….!

Education is Always Fashionable

Everyone in this business knows that the fashion industry is fast-paced. You must stay on top of the trends and always be one step ahead of the changing designs or you may become…well, out of fashion. The past few years have particularly been busy for me, co-founding Glamavida, getting to know up-and-coming young Latin American designers, and representing and promoting great brands to our exclusive clientele. But like many young entrepreneurs, the desire to learn nags at you – it is almost nearly impossible to find the time. However, as an entrepreneur you must always trust your instinct and I knew it was time for me to get back in touch with my inner student.

At the beginning of this year I decided the best option for me was to attend a summer course, experience and learn more about the fashion industry. There were many questions and one of the most important was where to study? There are many fashion institutes, but the location was critical. I was only going to be there for short time and I needed to immerse myself in the fashion world. On the recommendation of friends who had attended fashion programs, I learnt about Istituto Marangoni. One look at the website and there was no hesitation – now to just decide between Milan, Paris and London campuses! While the it is no doubt Parsiens and Londoners are some of the most fashionable people in the world, for me, Milan was a given. There I could be in direct contact with the fashion industry (you can smell the fashion in the air there) and of course it doesn’t hurt to when you can speak some Italian….not to mention the delicious Italian food!!!

I was debating between two courses Fashion Business (marketing and brand management) and Fashion Image (very creative, design)...a very tough decision for me. However, my experience founding Glamavida with Leanne pushed me towards picking chose Fashion Business. I thought that course was going to bring me more knowledge about luxury brands, marketing and how this amazing business works.

So after Glamavida vol. 3 finished I packed my bags (a lot of them) and I took my flight to Milan. The course was very intense –not only did we learn a lot about marketing the products but we got to review how major fashion companies approach their brand management and their current strategies. I was thrilled to find out our professor actually works as a consultant for Georgio Armani! Seminars, fashion trends, brand identity, visual merchandising – it all went by too fast. Overall, I would say my experience at Istituto Marangoni was really excellent and it was fantastic meeting interesting people from all over the world. One of my favorite parts of the experience was the time outside of class. The Institute is conveniently located a couple of streets away from Via Montenapoleone and Via della Spiga (where major designers have their stores) so whenever I had a break I could do a little “window shopping.” Nothing is learning like real world is experience ;)

Besides learning a lot, making amazing friends, eating delicious food and Milan inspired me. It may be hard to take time away from your business but the investment left me inspired and ready to grow and push Glamavida to another level!




Elly van Os


For more information about Istituto Marangoni go to http://www.istitutomarangoni.com

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Glamavida Volume 3 - Photos by Christian Schriefer

Christian Schriefer was our professional photographer, taking incredible photos of our guests which were printed and given to them on the night to add to the total experience of the event.

Hair and make-up was provided by our friends at Zen Salon, Obarrio. 

Leanne Moss & Elly Van OS

Anyoli Abrego

Andrew Hyde & Mirellie Ortiz

Marialina Ballagas

 

Mariana Zapata Daniela García Müller, Josefina Crescia, Mariana Uribe Arango

Katherine Croston & Sarah Clark

Mariana Zapata Daniela García Müller, Josefina Crescia, Mariana Uribe Arango

Sarah Clark, Katherine Croston, Jean Jacques, Leanne Moss, Elad Yahav, Elly Van Os

Lara Vu, David Harmatz, Daniel Saxe, Daniel Smetana, Brett Dickstein

Emmanuelle Cbt

Mandy Faircloth & Masha Maria

Nadege Herrera

Zen Salon - Make Up and Hair for Glamavida

Noriluz Perez Venero & Veronica Vallarino

Veronica Vallarino

Leandro Ciciliani & Andrew Hyde