Keeping up with the trends in London

After Glamavida (Vol.3) I had always planned to spend the summer in Europe, to travel, to feel inspired, to see new things and hopefully bring some new ideas to the next event we do. When Elly told me she was going to spend the summer in Milan studying Fashion Business in Marangoni she inspired me to look into courses myself and being from London my first choice was to look into the short courses they offered at London College of Fashion as it is a world renowned fashion institution and based right in the heart of London, one of the thriving fashion capitals in the world.

After reviewing a lot of different options, I finally settled on the following three short courses, ranging from 2-5 days each course.

Introduction to Fashion Show Production

Here I learned about all the many stages involved in producing a fashion show from casting models, selecting the right music, lighting and set design and the fine art of co-ordination between designers, models, stylists, hair and make-up.

Creative Brand Management

This course helped me understand how brands are built, managed and evaluated from a creative point of view. I learned about integration and the importance of creativity in fashion branding and how to communicate and understand brands from a visual perspective. This practical course exposed me to innovative brand marketing campaigns in the fashion world.

Introduction to the Fashion Media Business

This course helped me understand the different job roles which come together to create a successful fashion image. Including understanding of the fashion calendar, marketing and advertising for fashion and beauty, the role of PR and journalism, creation of press releases and editorial and fashion forecasting.

The great thing about short courses at LCF is that each course is taught by industry professionals who are considered as some of the top people in their fields within the fashion world. These interactive and creative courses left me feeling completely inspired and ready to take the fashion world by storm and I had so many new ideas I felt ready to burst with this renewed enthusiasm. Each course was full of international students who had travelled from places including Columbia, Brazil, China, Germany, France, in fact I was the only British person in the room!! I learned a great deal but most importantly I learned practical advice and tips on how to network, how to promote yourself and how to spot an opportunity and turn it into something, which we all agreed was very important if you are to succeed in this fast-paced and highly competitive industry.

Elly and I are now planning the next Glamavida and I’m excited to see how all this combined inspiration and new ideas will be incorporated into the event to take Glamavida to the next level. Watch this space for news on the next event in December….!